80's advertising

It wasn't until after Sentaro Kuwahara's death that his modest family business, that started in 1918, found international fame; all thanks to the 80's blockbuster E.T. The Extra-Terrestrial. Although BMX started in the early 70's when children began racing their bicycles on dirt tracks in SoCal, BMX only really gained popularity in the 1980's, that was a large part in why BMX bikes were used in the movie & why Kuwahara specifically? Why...well, all thanks to the geezer in Spielberg's crew that decided to call Kuwahara Bikes & big-ups to 80's advertising for coining the name "E.T. Bikes" Have fun reminiscing!